Michele Serro is an entrepreneur, investor and former opera singer. Michele founded Doorsteps in 2011 and served as its CEO until it was acquired by Move, Inc. (owner and operator of realtor.com) in May 2013. After leading a successful integration, she left the company in August 2015.
In its first three months, with no outside funding, Doorsteps brought in more than $1 million in revenue, thanks to a partnership with a global bank and product subscriptions (its SaaS platform was used by millions of real estate agents, mortgage brokers and homebuyers around the country to find, buy and own homes). After the Doorsteps acquisition, Michele continued to lead the team and launch Doorsteps Swipe, a mobile search app that strips house hunting down to its essentials, as well as participate in numerous initiatives inside Move from product to M&A.
After the Doorsteps acquisition, Michele continued to lead the team and launch Doorsteps Swipe, a mobile search app that strips house hunting down to its essentials, as well as participate in numerous initiatives inside Move from product to M&A.
Prior to Doorsteps, Michele was an Associate Partner and Global Business Development Lead at IDEO, an innovation and design consultancy where she helped open, set the vision and strategy and grow the IDEO NYC office. While at IDEO, Michele was responsible for business development and relationships, hiring and people development, P&L, business planning, content quality and general management and operations. She is a graduate of The Juilliard School and Indiana University. Michele has written for Fast Company, Huffington Post, and WSJ about real estate, design and her personal journey as an entrepreneur.
In 2016, Michele founded Enough Brands, a platform that leverages behavioral and data-driven insights to make consumer goods that define what enough can look and feel like today. Enough taps into a myriad of active and latent attitudes around consumption, including decision-making, buying, ownership, usage, storage, and disposal.