Michele Serro is an entrepreneur, investor and former opera singer. Michele founded Doorsteps in 2011 and served as its CEO until it was acquired by Move, Inc. (owner and operator of realtor.com) in May 2013. Prior to the acquisition, with no outside funding, Doorsteps brought in more than $1 million in revenue in its first six months via a partnership with a global bank and was used by thousands of real estate agents, loan officers and homebuyers around the country to find, buy and own homes. After the Doorsteps acquisition, Michele continued to lead the team as well as participate in numerous initiatives inside Move from product to M&A. After leading a successful integration, she left the company in August 2015.
Michele is now the Founder of Enough Brands, a platform that leverages behavioral and data-driven insights to make consumer goods that define what enough can look and feel like today. Enough taps into a myriad of active and latent attitudes around consumption, including decision-making, buying, ownership, usage, storage, and disposal. The company’s first product, Daily Essentials (launching 2018), tackles the on-the-go personal care market.
Prior to Doorsteps, Michele was an Associate Partner at IDEO, an innovation and design consultancy. She is a graduate of The Juilliard School and Indiana University. Michele has written for Fast Company, Huffington Post,and WSJ about real estate, design and her personal journey as an entrepreneur.